Health and wellness made simple. Empower your customers with at-home testing.

Our whitelabel service offers health and wellness businesses a verified home testing infrastructure. Upsell, cross-sell and take your customer offering to the next level with extensive healthcare data.

“imaware team is best-in-class when it comes to their knowledge on the space and the product they develop.”

John Hardesty, Chief Brand Officer

“Personalization is at the heart of everything we do, and it was critical that we found a trusted and proven at-home testing partner that could support this type of precision”

Ari Tulla, CEO and co-founder

A clinically backed approach to build your brand

What can at-home testing do for your customer base? Our tests are physician-reviewed, offering fast, convenient, business-boosting results that keep buyers safe, happy and coming back for more.

Actionable, relevant data for personalized care

No two customers are the same. With imaware, you can give customers detailed insights to improve their quality of life — and stay one step ahead of your competition.

Build your brand — not ours

imaware is the only test provider that supports custom packaging and branded kits. Stay true to your look and feel to create customer loyalty.

Power up user retention, engagement and LTV

Biomarker data proves just how well your product or service works. Show customers the results they’ll keep coming back for, with easy-to-order at-home tests.

How powered by imware works

Step 1

Choose your custom panel

Whether you need results to inform holistic medicine, data-driven nutrition plans or something else, create a custom biomarker panel that’s uniquely yours.

Step 2

Apply your branding

It’s easy to customize your test packaging and any other collateral with just a few clicks.

Step 3

Roll out to audience

Our user-friendly workflows are simple and streamlined.Need our help at some point? Just ask. Logistical, digital clinical and scientific support is at hand.

Step 4

Watch the data feed in

We’ll take it from here! imaware’s API delivers test reports to customers that are physician-reviewed, HIPAA-compliant and easy to understand.

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Keeping your program members healthy, together

Support your members in their physical (and mental) wellness journey. imaware’s tests are designed and validated in partnership with leaders of the scientific community. We are also HIPAA-compliant and CAP and CLIA accredited.

Celiac Disease Screening Test

Biomarkers tested: DGP, tTG IgG, DGP IgA, tTG IgA

Prediabetes / Diabetes Screening Test

Biomarkers tested: EAG, Glucose, HbA1c

Baseline Heart Health Test

Biomarkers tested: hsCRP, Total Cholesterol, Glucose, Triglycerides, LDL-C, HDL-C, HbA1c

Testosterone Monitoring Test

Biomarkers tested: Total Testosterone

Men's Health & Wellness Test

Biomarkers tested: hs-CRP, PSA, Total Cholesterol, Ferritin, 25-hydroxyvitamin D, Triglycerides, LDL-C, HDL-C, Total Testosterone, HbA1c

Vitamin D Monitoring Test

Biomarkers tested: 25-hydroxyvitamin D

Women's Health & Wellness Test

Biomarkers tested: hs-CRP, Total Cholesterol, Ferritin, 25-hydroxyvitamin D, Triglycerides, LDL-C, HDL-C, HbA1c, TSH

Prostate Cancer Screening Test

Biomarkers tested: Total Prostate Specific Antigen

Thyroid Screening Test

Biomarkers tested: Thyroid Stimulating Hormone (TSH)

Immune Defense Test

Biomarkers tested: Fasting Glucose, HbA1c, hs-CRP, 25-hydroxyvitamin D

Do you need a test that’s not listed here?

We’re happy to collaborate on expanded panels that fit your business needs. Speak to the team to validate and bring new biomarkers to market — or learn more about our existing suite.

Let's talk

asked questions

We’re here to make offering at-home testing easy and effective. Take a read of our FAQs and get in touch to learn more.

contact the team

How long does it take to get results?

Our tests take 3-5 business days to result from the moment they arrive at the lab.

What kinds of companies do you currently work with?

Since the pandemic started, we have supported organizations across various industries in their COVID screening and monitoring protocols. We also work with a wide range of health and wellness brands specializing in fitness, nutrition, fertility, sexual health, men's and women's health and more!

What is your API integration process?

After an initial chat with our team to assess your needs and technical requirements, we connect you with one of our product specialists to outline our quick and easy deployment process.

Are imaware results as accurate as traditional lab tests?

Yes. Not only are your results as accurate as traditional lab tests, but we’re actually the first at-home small volume blood testing company to have our data and methods peer-reviewed by the scientific and medical community — which helps validate our claims and our results reports. Learn more about the exact science behind imaware tests.

Let's elevate member care. Partner with imaware today.

Learn more today