whitelabeled at-home diagnostic testing

Your plug-and-play partner for trusted at-home testing

imaware’s custom, at-home testing solutions empower businesses to meet their customers’ changing healthcare needs. Access state-of-the-art testing infrastructures to offer personalized care and proactive treatment plans.

Revolutionizing healthcare with modern science.

“imaware team is best-in-class when it comes to their knowledge on the space and the product they develop.”

John Hardesty, Chief Brand Officer

“Personalization is at the heart of everything we do, and it was critical that we found a trusted and proven at-home testing partner that could support this type of precision”

Ari Tulla, CEO and co-founder

Our API does the heavy lifting

Our solution offers a low-barrier, digital-first, all-in-one testing solution to your brand, and a powerful infrastructure to connect your customers to top tier labs.

Labs
A lab technician

Accredited Labs

Our CLIA-certified and CAP-accredited labs support multiple collection devices and have a testing menu of 100+ analytes.

book a demo today
Partners

Fulfillment Partners

Our API sends the orders from our partners to us to create a seamless ordering and fulfillment experience. Several shipping and inventory management options are available.

book a demo today
Providers

Healthcare Providers

Our healthcare provider network is there to approve lab orders and review results. Plus, telehealth appointments are available to offer your patients.

book a demo today
Patients

Informed Patients

We support result delivery in the form of raw data or in PDF format. Our tried-and-tested user experience keeps end users aware and informed at every step of the journey.

book a demo today
Support

Realtime 
Support

We give you the key metrics you need to track your testing program, from order and sample tracking to results delivery.

book a demo today
A lab technician

Accredited Labs

Our CLIA-certified and CAP-accredited labs support multiple collection devices and have a testing menu of 100+ analytes.

Get started today

Fulfillment Partners

Our API sends the orders from our partners to us to create a seamless ordering and fulfillment experience. Several shipping and inventory management options are available.

Get started today

Healthcare Providers

Our healthcare provider network is there to approve lab orders and review results. Plus, telehealth appointments are available to offer your patients.

Get started today

Informed Patients

We support result delivery in the form of raw data or in PDF format. Our tried-and-tested user experience keeps end users aware and informed at every step of the journey.

Get started today

Realtime Support

We give you the key metrics you need to track your testing program, from order and sample tracking to results delivery.

Get started today

Working with forward-thinking healthcare brands

Businesses across a spectrum of industries use imaware to elevate their healthcare offerings. We partner with health and wellness businesses (such as nutrition programs and fitness brands), telehealth organizations, employee healthcare programs, insurance providers and more.

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Verywell logoVerywell logo

Who is powered by imaware?

Health & Wellness

Upsell, cross-sell and take your customer offering to the next level with extensive healthcare data.

Telehealth Providers

Screen patients for existing conditions early and easily to promote better health and wellbeing.

Healthcare Benefits

Offer greater access to care while reducing insurance premiums and improving member retention.

Healthcare insights that transform people’s lives

API-BASED TECHNOLOGY

End-to-end at-home testing without the headaches

A lot goes into building a reliable testing infrastructure. You need scientific and clinical validation, legal compliance, technical expertise, relationships with labs — the list goes on. imaware enables you to skip past the set-up, offering a whitelabel at-home testing service that benefits your business.

Custom-build panels with your brand identity

imaware is the only at-home testing partner that lets your brand shine through. Design your own packaging and send custom-branded test kits — we can even co-create the biomarker panels your audience cares about most.

We’re where your audience is

We’ve established a strong, professional, nationwide network, so you don’t have to.

49

Testing coverage in 49 states

100%

CLIA certification and CAP accreditation in 100% of labs

Total privacy and security compliance (HIPAA SOC2 pending)