About

The new era of imaware

imaware’s evolution from a direct-to-consumer health testing company to a leading B2B diagnostics platform provider underscores our commitment to reinvention and reimagining healthcare solutions for the benefit of humankind.

Our Company

Since imaware’s inception, our team has been bent on doing whatever it takes to improve healthcare experiences and outcomes. Over the years, our science-backed approach, clinical expertise and cutting-edge technical knowledge have enabled us to optimize imaware’s offerings and platform to drive immense value for businesses, physicians and patients alike.

2017

Mission-driven foundation

imaware was founded by visionary leader Jani Tuomi with the mission to turn reactive “sick care” on its head, offering consumers access to powerful, proactive healthcare at home.

2019

Validation and expansion

imaware launched the first scientifically-validated at-home blood tests to consumers, achieving remarkable 98%+ accuracy levels in clinical studies. We grew our test offerings to encompass new diseases and conditions from there.

2020

Adaptation to world health events

imaware became one of the first FDA-authorized at-home coronavirus antibody tests to address the global pandemic. In under 8 days, imaware launched COVID-19 testing to support health departments and humankind.

2022

Evolution of solutions

imaware introduced white-label testing solutions, enhancing platform features and biomarker offerings to enable businesses to connect their consumers to impactful lab data for improved health outcomes.

2023

Strategic acquisition

Upon acquiring binx health's consumer testing business, imaware reached new verticals in the healthcare ecosystem and beyond, increasing diagnostic platform and white-label capabilities to scale B2B solutions.

2024

Reinvention for a new era

imaware has reimagined and propelled its biomarker testing platform forward to lead the new age of health and wellness. We’re actively exploring AI integrations to further revolutionize the way people live, thrive and conquer their goals.

Our Science

Discover the trusted science, clinical excellence and data integrity behind imaware's solutions, allowing you to scale your impact with confidence.

Learn More

Message from Our CEO

“The imaware team is creating a movement: a movement that activates medical data and insights to help everybody become their best selves; one that also enables businesses to capitalize on massive growth opportunities in the process — a mutually beneficial outcome.

Our product roadmap will drive the diagnostics industry forward into an entirely new age of health and wellness. Every platform enhancement and milestone rejects the status quo, breaking from traditional testing approaches with transformative tools like AI that open the door to previously unattainable levels of health data and life-altering learnings at scale.”

Brodie Flanders

CEO

See the platform in action

Reach out to learn how our solution can support your business with its extensive biomarker menu, advanced platform capabilities, revenue opportunities and more.

Book a Demo