Proven and trusted science at scale

Biomarker testing is the most clinically proven way to determine the effectiveness of your products or services. By establishing a biomarker baseline and testing at points in the future you can show your customers the value of your offering. This tracking platform supports customer acquisition costs, LTV, and other key growth KPIs.

The platform comes with its core features and the fee structure includes a one time set up and implementation fee, monthly fixed platform and variable end user fees, biomarker test kits fees, and clinician support.

The cost could increase based on increasing the amount and types of integrations, the amount and types of biomarker test kits, and any further customizations to the platform that is not part of the core feature set.

Yes, you can add your company’s logo and colors to the test kit packaging and user interfaces of the platform, but you cannot change the fonts.

imaware’s at home testing platform pricing is competitive to our competitors. What differentiates imaware is our best in class user experience and engagement platform, end user and partner KPIs, and performance tracking and personalized recommendations. A dedicated Customer Success Manager is also assigned to create, manage, and achieve program goals.

Yes, integrations are a popular add-on that help improve operational efficiency by connecting services, systems, and processes that can automate and streamline workflows, reduce manual data entry, minimize errors, and save time and resources. Integrations can be added to the platform as an added service provided by imaware’s engineering team, or you can use our flexible API and perform the integration on your own. Typical types of integrations may be with labs, pharmacies, telemedicine providers, electronic medical record software, wearables, content providers, ecommerce (Shopify) providers, and 3PL & logistics providers.

Yes, our dashboards, which track the entire health journey, seamlessly connect with wearables and other third-party data sources to provide a holistic assessment of user progress.

Our API covers all aspects of the lab journey, from ordering testing kits to lab results and all of the statuses in between. The API is designed so that you can own the entire end-to-end patient facing experience. Only looking to manage a portion of the experience? That works, too, as our API works in concert with our hosted solution—so you can own the elements that are important to your business and outsource the rest to our trusted and compliant solution.

Your newly appointed Customer Success Manager will guide your onboarding process, which typically includes:

• Kick-off call: Review and align on the plan, scope, key metrics, milestones and timelines.
• Regular check-ins: Weekly/biweekly meetings to discuss progress updates, tackle outstanding items and loop in necessary experts (lab, clinical, engineering or marketing).
• Testing and feedback: Extensive quality assurance testing to pave the way for a smooth launch.
• Platform training: Get you comfortable understanding and using the platform.
• Launch: The final launch-ready review and deployment of your solution.
• Monthly analysis & recommendations: Review performance, identify key insights and optimize the solution.

The go-live date will be based on your goals, panel choices, customizations, integrations, desired capabilities, and workflows. We provide biomarker menus and white-label guides to expedite those decisions and establish project milestones early. A typical implementation generally takes approximately 8 weeks and could be longer based on the scope of the implementation.

Yes, all of imaware’s tests are processed at CLIA-certified, CAP-accredited labs to meet stringent medical standards and ensure clinical and analytical validity. Their sensitivity and specificity—highly correlated to venipuncture sampling—allow us to deliver accurate and actionable reports that add value to patients and their providers.You can read more about our science here.

We do not claim diagnostic power. As we reinforce with patients, only healthcare providers can make that determination. That said, our advanced platform arms patients with critical health information and prepares physicians for conversations that lead to official diagnoses. Platform-hosted data can also inform patient prioritization, stratification, and education and health optimization recommendations efforts.

The most important KPI our partners offer their customers is proof in the efficacy of the products and services they sell.  imaware tracks the patient's journey and uses empirical blood test data over time points to demonstrate efficacy.  Engaging end users through measurable results and personalized recommendations allows our partners to improve key performance KPIs including CAC, LTC, subscription conversions, average cart size ($).  During each new customer onboarding, we collaborate with our partners to define success and measure performance.

After users establish their baseline data with biomarker tests, imaware’s platform delivers personalized recommendations to educate and inspire action. The platform then encourages repeat testing with its tracking capabilities, quantifying results as users overcome challenges and optimize metrics throughout their health journeys to achieve their goals.

Yes, we leverage a network of independent, licensed clinicians to review patient test requests and results. Our partner clinicians are independent service providers who are collaborating with us to offer review of test orders, authorization, if appropriate, and consultation services for our testing. Patients are able to speak with the clinicians before, during, and after the test process as needed.

imaware does not accept insurance at this time. However, there are two ways where using insurance may be possible. First, if a patient orders their tests through imaware, but goes into a lab to complete the tests, that lab may accept insurance. The second way is depending on the patient’s insurance plan, they may be able to receive reimbursement for all or part of their testing costs by self-submitting a claim to their health insurance provider.

Yes, we are able to process payments using HSA or FSA benefits cards. However, HSA and FSA plans have different requirements, and we are unable to guarantee that the total charge will be considered eligible expenses under your HSA or FSA plan. We encourage you to consider checking with your HSA or FSA benefits coordinator to verify eligibility before purchasing tests.