Step 1: Tell Us About You

• What best describes your business?
• ☐ Supplement Brand
• ☐ Fitness Brand or Gym
• ☐ Telehealth Company
• ☐ Corporate Wellness/Employer Program
• ☐ Health & Wellness Brand
• ☐ Virtual or In-Person Clinic
• ☐ Clinical Trial or Research Org
• ☐ Department of Public Health
• ☐ Other: _ _ _ _ _ _ _ _ _ _

• What type of testing are you exploring?
• ☐ At-home testing
• ☐ In-clinic testing (Quest, LabCorp, etc.)
• ☐ Both / Not sure

• What are you hoping to achieve with lab testing?
• ☐ Personalize treatment or supplement plans
• ☐ Improve patient/member engagement
• ☐ Track outcomes over time
• ☐ Qualify candidates for care (e.g., GLP-1, TRT)
• ☐ Add diagnostics to an existing product or service
• ☐ Launch a new program with lab testing built-in
• ☐ Other: _ _ _ _ _ _ _ _ _ _

• What are you hoping to achieve with lab testing?
• ☐ Personalize treatment or supplement plans
• ☐ Improve patient/member engagement
• ☐ Track outcomes over time
• ☐ Qualify candidates for care (e.g., GLP-1, TRT)
• ☐ Add diagnostics to an existing product or service
• ☐ Launch a new program with lab testing built-in
• ☐ Other: _ _ _ _ _ _ _ _ _ _

• Who are you supporting?
• ☐ Patients via a provider or telehealth model
• ☐ Direct-to-consumer customers
• ☐ Members or employees
• ☐ Research participants
• ☐ Other: _ _ _ _ _ _ _ _ _ _

• What do you want to measure?
• I’m interested in measuring biomarkers for:
• ☐ Weight Loss (GLP-1, insulin, glucose, c-peptide)
• ☐ HRT / TRT (testosterone, estrogen, LH, SHBG)
• ☐ Metabolic Health (lipids, HbA1c, ALT/AST)
• ☐ Fitness & Recovery (cortisol, Vitamin D, creatinine)
• ☐ Inflammation & Immunity (CRP, WBC, cytokines)
• ☐ Sexual & Reproductive Health (FSH, AMH, semen biomarkers)
• ☐ General Wellness / Annual Screening
• ☐ Longevity
• ☐ Heart Health
• ☐ Liver Function
• ☐ Gut Health
• ☐ Pre-cancer screening
• ☐ Other (Custom Panels) ______
• 🧠 Not sure what you need? [Explore our Biomarker Education Hub ➜]

Step 3: Understanding Your Program

• Who are you supporting?
• ☐ Patients via a provider or telehealth model
• ☐ Direct-to-consumer customers
• ☐ Members or employees
• ☐ Research participants
• ☐ Other: _________

• How do customers/patients engage with your offering?
• ☐ On our platform or mobile app
• ☐ Through our care team or call center
• ☐ Corporate via employee benefits
• ☐ Direct-to-consumer (Shopify, landing page, etc.)
• ☐ We don’t have a digital flow yet

• What kind of program are you building?
• ☐ One-time test or campaign
• ☐ Ongoing testing or subscription model
• ☐ Clinical research or screening program
• ☐ Product / supplement validation
• ☐ Corporate Wellness
• ☐ Not sure yet

• What kind of program are you building?
• ☐ One-time test or campaign
• ☐ Ongoing testing or subscription model
• ☐ Clinical research or screening program
• ☐ Not sure yet

Step 4: Your Infrastructure & Tech Stack

• Tell us what systems you already use so we can recommend the best integrations.
• ☐ We have an existing Shopify or e-commerce platform
• ☐ We use an EMR / EHR system (please specify: ___________)
• ☐ We’d like API integration with our internal systems
• ☐ We want to integrate wearable data (e.g., Oura, WHOOP, Apple Health)
• ☐ We have partner organizations supporting our patient journey
• ☐ None of the above yet, we’re just getting started

• Do you have your own clinical network?
• ☐ Yes, we have our own doctors or providers
• ☐ No, we need imaware’s doctors to write scripts and manage results
• ☐ A mix of both

• Describe Your Ideal Patient or Customer Journey
• [Open text box]
Example responses:
• “We want patients to qualify for GLP-1 meds via a test.”
• “Our members test quarterly to track supplement impact.”
• “We’re launching a menopause care program and need hormone tracking.”
• “We are trying to add routine basic panel testing into our corporate wellness package.”