Our Content Process

How our articles are written and reviewed

“Our goal is to empower people to take proactive control of their health, so they can live longer and happier lives - and education is paramount to that mission. Just like we openly share the exact science behind imaware, it’s essential to also be transparent about our content process.”


To ensure our readers are provided with thorough, evidence-based, accurate and up-to-date information, articles that contain medical information are written by vetted writers and are medically reviewed by subject-matter experts in both medicine and bioscience.

Editorial process

Health information is abundant, complex and often ambiguous. The imaware team is committed to providing trustworthy, unbiased and accurate health information to enable people to make more informed decisions about their journey to better, more proactive healthcare.

Inclusion and diversity

At imaware we embrace the principles of diversity, equity and inclusion and recognize gender as a spectrum. For brevity’s sake, we often use terms like ‘man’ and ‘woman’ or ‘male’ and ‘female’ to describe biological particulars based on assigned sex at birth. We know that these words don’t capture the many beautiful and complex ways real humans identify themselves and are constantly evolving our editorial standards to ensure our work is both scientifically accurate about sex-based differences and sensitive to the social nuances of gender. See something you think we could’ve done better? Drop us a line at support@imaware.health.


We take referencing seriously to ensure all scientific or statistical citations are provided at root source. We research and write using information primarily found in relevant peer reviewed studies, medical associations, research institutions, government agencies, medical journals and personal research by our own medical board.

Review process

Our medical content is written, edited, and reviewed by qualified writers, editors, clinicians, and other contributors working directly for imaware. This is shown with a byline under our article titles which reads: ‘medically reviewed by’. From nutritionists and allergists, to researchers and biochemists, an integrated group of medical advisors support our writers as well as contribute their own articles on the imaware blog.

Medical advisory board

In addition to our lab partners, imaware designs and validates at-home health tests alongside a panel of world-renowned medical leaders and scientific researchers. This same panel of doctors support our written content by ensuring it is accurate, credible and up to date with the latest in medical research.

Our writers

Writers for medical content are carefully sourced by imaware. Each contributor individually assessed to ensure they have relevant subject-matter expertise and/or an appropriate professional background to support their piece. This may be a writer with personal experience living with a chronic condition or a writer that has written for numerous trusted health brands and publications.

Guest posts

We do not accept unsolicited guest posts.

Feedback is a gift

If you have any questions or comments about our titles, or if you spot something that doesn’t look right, please reach out to us at: support@imaware.health.

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